How Whisky Taps Into Memory: A Sensory Take on Tasting
Bonfire After Rain: The Emotional Side of Whisky
Whisky isn't just about flavour—it's about memory. Here's what happened when a guest described a dram as "a bonfire after rain"—and why that moment changed the way I pour forever.
She told me the whisky tasted like “a bonfire after rain.”
Not “good.” Not “smooth.” A memory.
That’s the thing about whisky. It doesn’t just taste like something—it reminds you of something. A place. A person. A feeling.
In that moment, I realised something I now tell every client: whisky isn’t about tasting notes, it’s about emotional notes.
Yes, you can say it’s peaty, or peppery, or oaky. But the pour that stays with someone isn’t the one they understood—it’s the one they felt.
That’s the power of whisky done right. And it’s why, at our events, we pour to create connection, not to tick off flavours.
So next time you take a sip, slow down. Ask yourself what it reminds you of.
Because the best drams don’t just linger on your palate—they echo in your story.
Curious how we turn whisky into memory for your next event? Get in touch—we do more than just pour.
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